If you buy a car would you check that its got an engine? Probably so why do so many people buy a website that hasn't got an engine to drive it.
If the code behind the look isn't there then no matter how good the site looks the possiblity of people finding it can be as low as zero!!!
Please, please, please check that the site has got all the search engine optimisation built into the code from the start and not as an added extra. Check out our guide to search engine optimisation here http://www.ashburn-it.co.uk/ashburn_seo.html
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